{"created":"2023-06-19T09:51:18.412895+00:00","id":8433,"links":{},"metadata":{"_buckets":{"deposit":"36292f39-0f27-4cd0-bd73-8ed98beab88c"},"_deposit":{"created_by":18,"id":"8433","owners":[18],"pid":{"revision_id":0,"type":"depid","value":"8433"},"status":"published"},"_oai":{"id":"oai:fukuyama-u.repo.nii.ac.jp:00008433","sets":["502:507:542:748:753"]},"author_link":["44952"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-03","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"70","bibliographicPageStart":"57","bibliographicVolumeNumber":"37","bibliographic_titles":[{"bibliographic_title":"福山大学経済学論集"}]}]},"item_10002_description_12":{"attribute_name":"論文ID（NAID）","attribute_value_mlt":[{"subitem_description":"40019803067","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　地域ブランドの3つの視点を持ち、倉敷ブランドと若狭おばまブランドを参考にかさおかブランドを創設したが、その3つのブランドについて比較を行った。このかさおかブランドは、平成20年度（2008年度）から平成23年度（2011年度）までの4年間で計11件の商品の認定を受けている。\n　さらに、かさおかブランドを地域ブランドの3つの視点から現状分析し、問題点を取り上げ今後のかさおかブランドをどのように展開をして発展できるかを、商品の知名度アップへの取り組みや大学生とのコラボレーションのケースから考察している。","subitem_description_type":"Abstract"},{"subitem_description":" With the three viewpoints of local brands, Kasaoka brand was established in reference to Kurashiki brand and Wakasa Obama brand. There had been 11 merchandises of Kasaoka brand authorized from 2008 through 2011. The comparison of these three brands has been done in this study.\n This study focuses on the problems of Kasaoka brand by analyzing from the three viewpoints of local brands. The collaboration with college students， the study shows how to deploy efforts in making Kasaoka brand better known.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"福山大学経済学研究会"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00217633","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0288-4542","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"小林, 正和"}],"nameIdentifiers":[{"nameIdentifier":"44952","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"9000014519158","nameIdentifierScheme":"CiNii ID","nameIdentifierURI":"http://ci.nii.ac.jp/nrid/9000014519158"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-05-27"}],"displaytype":"detail","filename":"「かさおかブランド」の現状と今後の展開について　小林正和.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","license_note":"Copyright(c)2013 by Fukuyama University","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"「かさおかブランド」の現状と今後の展開について","url":"https://fukuyama-u.repo.nii.ac.jp/record/8433/files/「かさおかブランド」の現状と今後の展開について　小林正和.pdf"},"version_id":"d22806ac-f7a9-42cd-84fe-33ad91bb327e"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"かさおかブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者の視点","subitem_subject_scheme":"Other"},{"subitem_subject":"商品としての視点","subitem_subject_scheme":"Other"},{"subitem_subject":"地域や住民の視点","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「かさおかブランド」の現状と今後の展開について","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「かさおかブランド」の現状と今後の展開について"},{"subitem_title":"About the current status and future development of the \"Kasaoka brand\"","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"18","path":["753"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-06-01"},"publish_date":"2015-06-01","publish_status":"0","recid":"8433","relation_version_is_last":true,"title":["「かさおかブランド」の現状と今後の展開について"],"weko_creator_id":"18","weko_shared_id":-1},"updated":"2023-12-19T06:53:40.634701+00:00"}